If you are a creative person, you may consider a career in advertising. Advertising is an integral part of communication and marketing. An attractive ad campaign is essential for promoting any product or service. No business can survive in a highly competitive environment without the help of a suitable advertising strategy. Hence, there is a huge demand for art directors and copy writers trained in the premium advertising colleges.
World class advertising courses are offered by a number of internationally renowned institutions. The alumni of these prestigious advertising colleges are hired by the top advertising agencies in the world. Given below is a list of the world’s top advertising colleges.
The College of Communication Arts and Sciences at the Michigan State University offers two highly rated programs in advertising, namely Bachelor’s in Advertising and Master’s in Advertising. The undergraduate program is designed to train students in creating, planning, designing, selling and managing ads. Students enrolled in the program receive real world experience by participating in internship programs in top advertising agencies. The Master’s program is recommended for advertising professionals who want to enhance their skills by learning the latest advertising strategies.
Leeds College of Art in UK offers an internationally acclaimed BA (Hons) in Creative Advertising. This world class advertising program is recognized by the leading advertising agencies including Ogilvy & Mather, BBH, M&C Saatchi, JWT, The Gate and others. The curriculum, comprising of theoretical as well as creative approaches to advertising, has been designed with the help of the leading advertising professionals. The faculty of the college includes leading creative art directors and branding and copy writing experts. Study exchange programs are also available that allow students to study in the leading advertising colleges of Europe and USA.
Virginia Commonwealth University (VCU) Brandcenter, earlier known as VCU Adcenter is highly regarded by the advertising industry for its intensive graduate advertising program. The two years graduate program leads to a Master of Science degree. Students enrolled in the program can specialize in any of the five fields of advertising including art direction, communications strategy, copywriting, creative brand management and creative technology. Minimum GMAT score of 540 is needed for applying for the program. Moreover, applicants should have a working knowledge of the popular designing tools and technologies. Scholarships are available for outstanding candidates.
University of Florida’s Bachelor’s and Master’s degree programs in advertising are amongst the oldest advertising programs in the US and amongst the top rated programs in the world. The programs are accredited by the International Advertising Association. The 124 credit hours undergraduate program in advertising leads to a bachelor in science degree. Experience in advertising or marketing is needed for applying for the Master of Advertising (M.Adv.) program. Master of Advertising is a 33 credit hours program.
Royal Melbourne Institute of Technology, commonly known as RMIT University, is a leading university of design and technology in Melbourne. The advertising degree programs offered by RMIT are considered the best in Australia and amongst the top advertising programs in the world. The undergraduate advertising degree program that leads to a Bachelor’s in Communication in Advertising is a three years full-time program. RMIT gives students an opportunity to complete their internships in leading advertising companies such as McCann, Wanderman Z Academy and others. RMIT’s Master of Advertising program is an industry oriented program. Full time students can complete the program in 1.5 years, whereas students studying part time can complete the program in three years.
INSEEC Advertising School is a highly rated European school of advertising. Masters of Arts programs are offered in the Paris, London and Chicago campuses of the advertising school. Students with a three-year bachelor’s degree are eligible for the two years Master of Arts program, whereas students with four-year bachelor’s degree can complete the Master’s degree program in a year. The Master’s degree program is taught both in English and French. Students enrolled in the program can specialize in art direction, brand strategy, film and media, luxury branding and digital marketing and social media.
CESINE is one of the leading private universities in Spain. It offers a highly rated undergraduate program in advertising, which is available on campus as well as in online format. The four-year full time program leads to a Bachelor Honours Degree in Advertising, Marketing, Communications and Public Relations. As English is the medium of instruction, the advertising program attracts a large number of international students. CESINE also offers dual degree programs that allow students enrolled in the bachelor’s program to obtain MBA in International Marketing from the business school of CESINE.
Emerson College in Boston offers a highly rated graduate degree program in global marketing communication and advertising. The goal of the intensive one-year master’s program is to develop leaders who are capable of communicating globally. The Global Marketing Communication and Advertising graduates of Emerson College are employed by the leading advertising, public relations and other multinational organizations around the world.
The Istituto Europeo di Design (IED) in Milan is a leading European design school that offers an internationally acclaimed BA in Advertising Communication program. The goal of the program is to develop highly skilled art directors and copywriters who can easily create effective advertising campaigns across diverse media. This is a three years full time program. For working professionals, IED Milan offers a twelve months intensive master’s program in advertising. In addition to classroom lectures, the program includes case studies, workshops and real life projects that are organized in association with leading advertising firms.
University of Texas at Austin offers undergraduate, master’s and Ph.D. programs in advertising. The programs are designed to create highly skilled art directors and copywriters. University of Texas is one of the few universities that offer a separate doctoral program in advertising. The PhD program is an interdisciplinary program designed for exceptional students of advertising who are interesting in pursuing career in research and teaching. It usually takes four years to complete the doctoral program.